Together we’re helping brands communicate authentically and visually on social networks like Facebook, Twitter and Tumblr. We love the way that Percolate helps its many brand clients quickly create great content to interact with social web natives. Aviary’s photo editing tools fit right in with that approach.
Percolate also announced a partnership with Getty Images today. This means their clients can now access millions of royalty-free Getty Images in the Percolate workflow, and can then use integrated Aviary technology for quick creative customization of those images. This way, every image can be contextualized for each specific social engagement within minutes.
With this partnership, we’ve also added a little something special. It’s the first time that the Aviary photo editor has been integrated into another platform to edit photos specifically for brands. Each of Percolate’s clients will be able to easily enhance images with their brand logos and other assets so that content is always in-line with brand identity.
There’s no doubt that brands are rapidly adapting their communication strategies to reflect the scale, pace and pattern of consumers’ engagement with images on social platforms. Today, through this partnership with Percolate, brands can now produce great-looking images for themselves at the speed and scale of social.
Percolate identified the top four editing features that cover nearly all the use cases brands need to make the biggest impact with their photos in social. Aviary provides all of the features to:
- Add logos/brand assets
- Add filters
- Add custom text
- Crop images
So, what does it look like? Here’s a brand’s image inside the Percolate workflow with Aviary’s editing tools:
We’re really excited for this Percolate launch, and we’re looking forward to seeing how brands get creative with our combined tools.
~Tobias
NOTE: All images are from Percolate